01STRATEGY
Marketing strategy
- Understanding the business, market and audience
- Defining marketing goals
- Sharpening the offer and messaging
- Choosing the right channels
- Planning budget and priorities
Digital Marketing
Marketing that brings the right people in and shows what actually works
The goal isn’t just to run ads. I build marketing that reaches the right audience, presents a clear offer, generates enquiries, and lets you see what’s working and what to improve.
From strategy to reporting
What’s included
Each area gets its own attention, but decisions are made based on the whole path the customer takes, not a single channel.
02PAID MEDIA
Paid advertising
- Meta campaigns
- Google Ads campaigns
- Audience and keyword research
- Building ads and campaigns
- Ongoing performance improvement
- Campaigns that generate enquiries
- Aligning the ad with the landing page
03CONTENT + SEARCH
Content and organic visibility
- Content strategy
- Writing content
- Messaging for posts and ads
- SEO
- Improving visibility on Google
- Matching content to each stage of the customer’s path
04PATH
The enquiry path and landing pages
- Planning the path from first exposure to an enquiry
- Building landing pages
- Sharpening the offer and messaging
- Improving the calls to action
- Connecting the ad, the page and the follow-up
05MEASUREMENT
Measurement and reporting
- Measurement (Analytics)
- Tracking the actions that matter on the site
- Checking where enquiries come from
- Marketing reports
- Performance analysis
- Recommendations to improve
A monthly working rhythm
What a month of work looks like
- Planning the month’s activity
- Setting up and managing campaigns
- Working on messaging and content
- Reviewing enquiries and key actions on the site
- Analysing performance
- Changes and ongoing improvement
- A summary report and next steps
The scope is set by the goals, the channels, the budget and where the business stands today.
Clear expectations
Worth knowing up front
Marketing can grow reach, enquiries and customers, but the outcome also depends on the offer, the budget, the competition, the quality of service, the sales process and how fast enquiries are answered. So I work on the whole path, and I don’t promise numbers no one can promise.
Want to build an organized marketing process?
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